![]() ![]() Book Review: Creativity, Inc. – Ed Catmull & Amy Wallace.Ĭreativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace is one of those books I bought because the cover was exciting and because the title was very promising. Totally worth your time anyway if creativity, business development or simply the history of Pixar are of interest to you for one reason or another. But it is nonetheless an interesting and challenging read. The book is very practical, in other words, and it explains to what extent creativity can become part of a company’s DNA.Īll in all, I’d say that Creativity, Inc. ![]() uses the story of Pixar as a practical case study. ![]() by Ed Catmull (with Amy Wallace).Ĭreativity, Inc. Looking for insights and tips on business and creativity development? Here is a book suggestion: Creativity, Inc. ![]()
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